Impact Amplifier, in collaboration with Redberry, a South Africa coffee brand, will be conducting a feasibility study to determine whether a sustainable, ethical, and economically viable coffee value chain can be established in South Africa.  This study will explore the potential for coffee production to address the critical challenges of rural unemployment, poverty, and climate change, by leveraging coffee as a high-value crop while positioning South Africa as a competitive producer in the global single-source specialty coffee market.

By aligning with global best practices, adapted to the local context, the study will determine whether high-value, single-origin coffee that commands a premium price in both domestic and international markets can be produced in South Africa, by small scale farmers, with production models that create sustainable livelihoods, using regenerative agricultural methods that integrates climate-smart farming practices, ethical value chains, and advanced processing technologies. This feasibility study will serve as the foundation for developing an investment case, by determining what the required capital is to build a coffee production, processing and distribution system, the best investment vehicle, and the anticipated outcomes and impact of a coffee sector development initiative in terms of job creation and sustainable livelihoods in South Africa.