Impact Amplifier is supporting Clout/SA on three distinct initiatives: 1) Measuring its impact on the furniture and lighting sector since inception; 2) Conducting an ethical assessment of the business practices of all the companies hosted on the Portal; and 3) Developing recommendations on how to establish a globally and locally recognised South African design category brand. By developing a comprehensive framework, Impact Amplifier is defining the goals, metrics, and strategies required for this initiative. This includes conducting stakeholder interviews, researching industry and global standards, and facilitating discussions to align Clout/SA on a unified strategy. By addressing key questions about what constitutes a South African design brand and how its impact is being measured, Impact Amplifier is providing a structured and actionable approach to guide Clout/SA’s efforts in shaping a cohesive vision.

Alongside the framework development, Impact Amplifier is conducting a baseline assessment to map the design sector’s evolution over the past decade. This involves engaging with designers, curators, and critics, surveying the broader Clout/SA portfolio, and analysing ethical practices and growth metrics within the network. These activities are clarifying the current state of the industry and equipping Clout/SA with the tools and insights needed to monitor and influence sector growth.