Clout/SA, officially launched in June 2021, as a purpose-driven enterprise, creative agency, and B2B market-maker for South African design. Clout/SA’s mission is to promote South Africa’s creativity, craftsmanship, and heritage while creating opportunities for collaboration between designers and makers. Its flagship initiatives, including the Hot Young Designers (HYD) competition and Portal to Africa, both of which have been instrumental in developing local talent and expanding the global reach of South African design.
As a central pillar of Clout/SA’s broader mission, Portal to Africa serves as both a marketplace and a platform for showcasing South African craftsmanship globally focused on furniture and lighting design. By fostering collaboration, innovation, and economic opportunities for local designers, Clout/SA is establishing a category brand for bespoke furniture and lighting while elevating South African design on the international stage.