2021 Impact Framework and Measurement

As subject experts, measuring and monitoring our annual impact is a critical part of Impact Amplifier’s growth, maturity and evolution. As both an intermediary and implementer within the impact economy, understanding and measuring our impact is complex and exciting as it allows us to explore new territory in a discipline that is constantly changing.

We use the Sustainable Development Goals (SDG) as the tool for categorising and monitoring our annual impact.

We have chosen this system as we are firm believers in developing a common language for reflecting impact as this creates collective momentum, inspires participation and builds a platform for understanding progress and success.

While the SDG’s provide a global set of goals to measure individual actions against, it does not sufficiently address the means of determining whether a contribution toward the goal has been made. This is particularly true when there is not a clear direct causal relationship between actions and the impact measured.

Because of our complex role in the impact ecosystem, Impact Amplifier has developed the following framework for attributing our impact to what we are able to measure. We have created three categories for our work:

  • Direct – Significant: in this category, Impact Amplifier can make a direct link between its efforts and an SDG and where progress can be measured.   This is generally related to our long-term acceleration work with entrepreneurs across sectors and social issues and our impact enhancement work where we are directly implementing an ecosystem intervention.
  • Direct – Marginal: Impact Amplifier is contributing toward the SDGs, but our attribution is less direct and the ability to measure impact is not consistent.  This category generally relates to our investment readiness training with social entrepreneurs that are more short term, or impact assessments where we are not participating in programme design or delivery.
  • Indirect – Significant: Impact Amplifier creates an enabling environment for other organisations to contribute to the SDGs. This relates to our research and knowledge creation about the social and ecological impact ecosystem.

Although we measure everything we do, we only attribute our efforts toward the Sustainable Development Goals in the Direct – Significant category.

The highlights of our Direct – Significant measured outcomes and impact from 2021 includes:

  • Social Enterprises Supported: 67
  • Funding: facilitated R24 million of grant and debt funding to social enterprises
  • Jobs: 92 created and 1,390 sustained
  • Education: primary and secondary access for 1,200 rural children; Online safety training for 8,400 secondary school children; Agronomy training for 14,000 small farmers; and enterprise development training for 270 micro enterprises
  • Water and Energy Access: 62,000 people
  • Employment opportunities, training and enhanced lifestyles for people with disabilities: 312

Sustainable Development Goal Contributions

“The Sustainable Development Goals (SDGs), are a universal call to action for all United Nations Members States to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. The SDGs are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate change, environmental degradation, peace and justice. The 17 SDGs are integrated—that is, they recognize that action in one area will affect outcomes in others, and that development must balance social, economic and environmental sustainability.” – United Nations, 2020

The 17 Sustainable Development Goals are defined in a list of 169 SDG Targets. Progress towards these Targets is agreed to be tracked by 232 unique Indicators. Here is the full list of definitions.

Impact Amplifier annually makes contributions toward fulfilling the SDGs. The table reflects our 2021 contributions and what percentage of our overall impact was attributed to each goal. Often a single accomplishment like educating low income, rural girls will
contribute toward multiple SDGs – Quality Education, Gender Equity and Reduced Inequalities. Thus, the percentages reflected below are more than 100% in total.

  Sustainable Development Goals Percentage Of Impact Attributed To Each SDG
1 No Poverty 24%
2 Zero Hunger 10%
3 Good Health and Well-being 22%
4 Quality Education 60%
5 Gender Equality 76%
6 Clean Water and Sanitation 4%
7 Affordable and Clean Energy 4%
8 Decent Work and Economic Growth 43%
9 Industry, Innovation, and Infrastructure 64%
10 Reduced Inequalities 90%
11 Sustainable Cities and Communities 6%
12 Responsible Consumption and Production 51%
13 Climate Action 6%
14 Life Below Water 2%
15 Life on Land 9%
16 Peace, Justice and Strong Institutions 39%
17 Partnerships for Goals 100%