Samantha graduated with a B.Comm degree in Marketing and Industrial Psychology as well as being a qualified Image-based therapist. She has enjoyed a long career spanning marketing, talent management, qualitative research and project management. Her work experience has criss-crossed multi-national corporates, renewable start-ups and small boutique-agency environments which affords her an inside-out understanding of various business environments. She is now excited to be applying her research, project management and marketing experience to the landscape of social and environmental impact with Impact Amplifier.
Samantha’s main passion is for all things natural, and she focuses much of her time on environmental and nature re-awareness development, which she hopes to integrate into her work with Impact Amplifier. She also has a particular interest in working on-the-ground, learning about the diverse cultural stories within the context of the African continent, specifically South Africa, to better inform and inspire her approach to each project and team she works with.